Your new favorite shirt.
Our story
The day after my girlfriend threw away my favorite shirt I started working on Marine Layer... To be fair, she wasn't crazy or anything-this one really was on its last legs (the shirt, not Kelly). I was also probably a little crazy to quit my job and spend the next year perfecting a custom fabric, but here we are.
After I found the perfect fabric, then we made the perfect tee. Then the made the perfect polo. Then we made the perfect hoodie. Then...you get the idea. We've built a brand around absurdly soft shirts that feel like your old favorite from day 1.
How we redefined soft
Tees from Trees
Modal, found in our signature fabric, is made from recycled beechwood. The pulp production is self-sufficient, which makes our tees sustainable, eco-friendly, and so. so. soft.
So Soft It's Absurd
When we say our stuff is soft, we really mean it. It's not like "oh wow, this feels nice" soft. It's "holy sh%& how did they make this?" soft.
T-Shirt Experts
We started with one small shop in SF. Our customers loved us so much, we opened up in a few more places. Now, we're going wholesale, baby. (Lucky you).
Made Responsibly (By Adults)
Our relationships with our sewers are important to us. All of our stuff is produced in California, where some of the best knits in the world are made.
Our take on custom
You + Us = Greatness
We started the custom business so that rad companies could have an equally rad canvas to show off their brand. Also, we want to get our shirts onto as many bodies as possible, because everybody should know what it's like to wear a cloud at least once.
More Than Just A Tee
Our signature fabric and custom cloth tag set our shirts apart. These are not the shirts you stuff in your drawer and eventually turn into dish rags. These are the ones you hand down to your grandchildren along with your fine china.